Most sellers assume that if enough buyers attend the open home, competition will follow naturally. It does not work that way.The open home is visible. The follow-up is not. Sellers see the number of groups through. They do not see whether those groups were contacted afterward, what was said to them, or whether the agent created any sense of momentu

Sellers change agents more often than most people realise. It is not a rare event. It is a pattern - and like most patterns, it has causes that repeat with enough consistency to be worth understanding before making the original selection.What Triggers a Seller to Look for a Different AgentWorking with representation that treats regular structured f

The negotiation stage of a property sale is the part sellers know least about and care most about. They see the opening offer. They see the final number. Everything that happens in between is managed by the agent - and the quality of that management is what determines the gap between the two.The quality of a negotiation outcome is almost always det

Buyer competition is not a market event. It is a campaign outcome. It requires deliberate action, consistent follow-up, and a specific set of behaviours that most agents either do not know or do not execute.Buyer interest peaks at the inspection and declines from that point unless it is actively managed. The agent who does not act on that interest

When the first offer comes in, most vendors feel relief. The campaign worked. A buyer is interested. The instinct is to move quickly, accept what is there, get it done. That instinct is understandable. It is also one of the most reliable ways to leave money behind.Most of the money that gets left behind in a sale negotiation is lost in small increm